Marketing proposal entrepreneurship Essay Example | Topics and Well Written Essays - 1500 words

Marketing proposal entrepreneurship - Essay Example We are planning to start a product-oriented business related to the hospitality sector. The business we have planned for is a bakery where ready-made and custom-designed cakes, biscuits, bread, cookies, and many other delicious products that will be sold to the customers. Being the new owner of a new bakery in Colorado, we would need to develop an effective business plan and conduct environment analysis to give a good start to the business. As mentioned above, we have planned for opening a new product-based business in Lakewood, Colorado. The idea is to open a bakery and provide a wide range of bakery products of the highest quality to the customers so that they always think of this bakery as their first choice. We will have all items available in the bakery which people love to eat. For example, there will be a wide range of wedding cakes, birthday cakes, and occasion cakes. Similarly, there will be a huge variety of biscuits, cookies, and pastas available for the customers. The bakery will be located in the Lakewood area because the level of competition is relatively low in that area as compared to other parts of Colorado, such as, Denver and Parker. The low level of competition at the early stages of the business will help us establish our name and making a strong customer base in that area. We will have one location during the first couple of years. After first two years, we will start expanding our business to oth er parts of Colorado as well as to other nearby states but all of that will depend upon the level of success which we will achieve in the initial years of business. We will meet the double/triple bottom line by focusing on the delivery of quality products to our precious customers. We will take special measures to ensure a favorable impact on the environment. We will adhere to the principles of corporate social responsibility as well as those of sustainability. Protection of the environment will be